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Adapting to online: Responsiveness is key!

December 12th, 2009 1 comment

As part of our series looking at the differences between online and traditional taxi operations, this article focuses on dealing with taxi booking requests made online (via website or app) and how responding to those requests in good time is key!

It is easy to assume that an online system can do absolutely everything automatically. This is wrong – online is just another way your customer can contact, order or buy from you. You should expect to expend a similar amount of energy on it as any other point of contact with customers, though typically it provides a means to streamline the process and shorten interaction with staff, freeing them to do more. Read more…

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